Many people ask “Why do I need a Blog on my website?”. Here are 3 important reasons.
Define your Voice
Blogging enables you to write in a style that is less corporate and more reflective. Your Blog is an opportunity to further define your brand, who you are as a company and connect with your Customers in a new way. Some examples include: Announcing a new product or service; Writing a How-To article about a topic specific to your industry; Promoting an upcoming Event or Sale; Responding to a complaint, news story or industry development.
Inform your Customers and Educate yourself
Writing an interesting blog post may require research and a few revisions. Going through this process will help you frame your own thoughts on a particular topic and learn something along the way. Writing posts that educate your Customers is also important as it positions your company as a thought leader in your industry.
Search Engine Results
Blogging is one of the best ways to add fresh, relevant content to your website. Search Engine Bots crawl your website on a regular basis looking for new content. The combination of posting regularly, providing a RSS feed of your posts and having other individuals link to a blog post you wrote is important to ranking well for searches about your company or industry.
The latest version of the popular WordPress content management system has been released. This is a major upgrade that includes a cool new interface for editing your website. If you would like your website upgraded to the latest major version of WordPress please drop us a note.
Gary Vay*ner*chuk is an owner of a successful Wine store in New York that has experienced explosive growth and leveraged the Internet to increase sales. Gary has also become an Internet phenomenon through his new media efforts like the successful Wine Library TV podcast and inviting users to discuss “anything” with him via IM, Twitter and other Social Networks. This use of Web 2.0 technologies has created a demand for Gary at Web Conferences.
In this video Gary discussed his philosophy of building on the small successes. This is extremely applicable to a Small Business’s website strategy and is worth a listen. Enjoy.
Every summer my wife volunteers at American Diabetes Association Camp Colorado as a medical counselor. This camp is a great opportunity for kids with Diabetes to have a fun week outdoors.
Divinia volunteered a website, hosting and graphic design efforts. Like many Small Businesses or Non-Profits, getting control of content is the number one request. We used WordPress, a Blog, YouTube video cllps and PDF/MS Word downloads to deliver information to parents and campers. We also used Google Analytics to monitor web traffic. The week of camp traffic spiked to several hundred unique visits!
