YouTube announced the release of YouTube Insight on their blog today. YouTube Insight provides analytics about how your videos are being viewed (which countries, per day, per month, etc). The blog post promises more tools to come.
As the blog post discusses, this is great news because you can use YouTube Insight’s analytics about your videos for many of the same reasons as you use Google Analytics to measure your website traffic. Understanding your traffic and interest in what you are putting out there on the web helps you shape your message and strategy.
We are fans of a series of videos from CommonCraft that explains new technologies in a simple way. This video describes a social networking website called twitter. Twitter is great for small businesses and nonprofits, not necessarily to generate sales, but more as a networking and idea generating tool.
As more companies and non-profits begin to blog and truly build an audience for their website with relevant content they are able to leverage their website to do new things.
A great example of this is the blog post “We’re Hiring” on the Union Square Ventures website. Union Square is a Venture Capital firm that invests in many tech companies….this blog post is how they posted their latest job opening for a new Analyst. The cool thing about this approach is that no resumes were accepted, applicants were asked to comment on the blog post and list their social networking profile (facebook, myspace, linkedin, etc).
It will be interesting to see if more and more companies begin using this type of approach as a mechanism for filtering their applicants.
PowderFone is a snow report wake up call service that delivers snow reports to your phone. Divinia Design has built an iPhone snow reports application using a framework recommended by some developer friends. This application displays all snow reports for each day for the entire world. www.powderfone.com/iphone
BCAN - the Bladder Cancer Advocacy Network - is the first national advocacy organization dedicated to improving public awareness of bladder cancer and increasing research directed towards the diagnosis, treatment and cure of the disease. www.bcan.org
This site was built on WordPress and brought together a team of content writers, designers and a developer to customize WordPress’s PHP code. Google Apps and MailBuilder are also used in conjunction with the website.
Several of our Clients are taking advantage of the generous Google Grants program.
taken from google.com/grants:
“Designed for 501(c)(3) non-profit organizations, Google Grants is a unique in-kind advertising program. It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education. ”
If you are a 501(c)(3) non-profit organization you can apply for a Google Grant to receive free premium ad placement for a fixed period of time.
Our hosting provider, Nexcess, is a shared hosting provider that is very popular among companies that develop PHP based applications (which we do). Shared hosting providers are able to distribute the cost of the hardware and facilities over a large number of clients as well as providing software to help companies like Divinia Design self-manage their own client accounts.
Often times in the web world, personal reputation management is closely tied to the reputation of your Small Business. This article will help you understand Small Business Reputations on the Web and suggests several tactics that we recommend.
On the About Divinia Design page Micha Hanson and I reference Linked In profiles (#6. on the list) and use a WordPress blog to power our website (#2. on the list).
Divinia Design has completed work on the new website for ArcWest Architects www.arcwestarchitects.com. This Client had a Flash based website that was unindexable by Search Engines and required a Programmer to update content. The new website uses the WordPress Content Management System, Google Analytics and MailBuilder for eNewsletters.
About ArcWest Architects
ArcWest Architects is a growing architectural firm emphasizing dynamic and cost effective design solutions. This ideal of cost effectiveness begins with the development of our scope of services and ends with project implementation and construction delivery. ArcWest is experienced with and promotes working as a member of a comprehensive design team to address the needs project.
