Wall Street Journal’s Podcasts on Small Business Websites

Here are 3 good points made in this podcast:

  • direct your customer’s to their interests
  • 40% of small businesses don’t have websites due to hassle and cost
  • more video and interactive features are showing up on small business websites

    The podcast mentions using Content Management Software and eCommerce Merchant Solutions to save money and avoid the expensive programming needed
    to build websites from scratch. We agree with the approach whole heartedly and it is a foundation of the services we offer. A few years
    ago it made more sense to architect websites on a client by client basis, with today’s (open source/free) tools this is no longer the case. We
    prefer to focus on design and leverage existing tools to keep costs low, technology consistent, and delivery time rapid.