Using a Blog to help change public opinion
05.22.07 - 05:14pm
An interesting article entitled “A Growing Dispute: Fertilizer Start-Up Uses Web as Defense” written by Gwendolyn Bounds appeared in the Wall Street Journal Online Edition this morning.
A small fertilizer company named TerraCycle is being sued by Scott’s (MiracleGro) over packaging/brand conflicts and for claims TerraCycle has made about their products.
TerraCycle created a blog called suedbyscotts.com to rally public and media support against Scott’s. It remains to be seen how effective this blog will be against fighting this lawsuit, however it is worthwhile to appreciate the potential a blog has to spread your company’s message in times of crisis.
