How do I measure my Blog’s success?

05.29.07 - 08:07pm

We use Google Analytics to measure all traffic to your website, including your Blog. Of course, traffic is not the only metric to use when measuring the success of your Blog.

4 points from this article by Nonprofit marketing expert Nancy E. Schwartz are a great start:

  • Number of visitors who come to your website or call your organization via a link on your blog (of course you need to set up a specially coded homepage or phone extension to track this count)
  • Number of visitors
  • Links to your blog from other blogs and websites
  • Anecdotal feedback

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