How does a Small Business use the Web?
07.03.07 - 02:50pm
Using the web is important to Small Businesses for different reasons:
Brochure Website - you have a website because everyone has told you that it’s a requirement these days.
Online Reputation/Location - when people Google you, they can find your location in Google Maps or read a review in Yelp or CitySearch.
Increase Sales - actively driving people to your website through coupon offers, postcard mailers or enewsletters.
eCommerce - actually selling products on your website
Here are some questions, do you know the answers?
1. How do customers find you now? Are customers finding you through Google?
2. What are people saying about you on the web?  Are your existing customers referring you to their friends?
3. Do customers think your website reflects the same experience as the services you offer? (professional, experienced, etc)
4. Is your website helping you increase revenue? How do you measure this?
