Why do I need a Blog on my Website?
01.09.09 - 08:12am
Many people ask “Why do I need a Blog on my website?”. Here are 3 important reasons.
Define your Voice
Blogging enables you to write in a style that is less corporate and more reflective. Your Blog is an opportunity to further define your brand, who you are as a company and connect with your Customers in a new way. Some examples include: Announcing a new product or service; Writing a How-To article about a topic specific to your industry; Promoting an upcoming Event or Sale; Responding to a complaint, news story or industry development.
Inform your Customers and Educate yourself
Writing an interesting blog post may require research and a few revisions. Going through this process will help you frame your own thoughts on a particular topic and learn something along the way. Writing posts that educate your Customers is also important as it positions your company as a thought leader in your industry.
Search Engine Results
Blogging is one of the best ways to add fresh, relevant content to your website. Search Engine Bots crawl your website on a regular basis looking for new content. The combination of posting regularly, providing a RSS feed of your posts and having other individuals link to a blog post you wrote is important to ranking well for searches about your company or industry.
