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Understanding your videos using YouTube Insight

YouTube announced the release of YouTube Insight on their blog today. YouTube Insight provides analytics about how your videos are being viewed (which countries, per day, per month, etc). The blog post promises more tools to come.

As the blog post discusses, this is great news because you can use YouTube Insight’s […]

Understanding new technology “in Plain English”

We are fans of a series of videos from CommonCraft that explains new technologies in a simple way. This video describes a social networking website called twitter. Twitter is great for small businesses and nonprofits, not necessarily to generate sales, but more as a networking and idea generating tool.

“Submit your Resume” is evolving

As more companies and non-profits begin to blog and truly build an audience for their website with relevant content they are able to leverage their website to do new things.
A great example of this is the blog post “We’re Hiring” on the Union Square Ventures website. Union Square is a Venture Capital […]

Broadcast your Cause using Youtube’s Nonprofit program

Youtube is offering a service to 501C3’s giving them premium placement for their videos.
Taken from Youtube:
Premium branding capabilities and increased uploading capacity

Google Grants

Several of our Clients are taking advantage of the generous Google Grants program.
taken from google.com/grants:
“Designed for 501(c)(3) non-profit organizations, Google Grants is a unique in-kind advertising program. It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has awarded AdWords advertising to […]

Reputation Management for a Small Business

Often times in the web world, personal reputation management is closely tied to the reputation of your Small Business. This article will help you understand Small Business Reputations on the Web and suggests several tactics that we recommend.
On the About Divinia Design page Micha Hanson and I reference Linked In profiles (#6. […]

What is Technorati?

Technorati is a blog search website. For example, if you wanted to find out what people are blogging about related to “Denver Construction”, you could do a search at technorati.com to see a list of recent blog posts.
You can also use Technorati to gauge trends in the Blogosphere by having a look at […]

Using Google Alerts to track your Business Name

Google Alerts is a free service Google offers that enables you to setup an alert that is delivered to your email address daily when Google indexes websites that reference the keyword you specify.

Google Alerts are useful for monitoring your business name, who is talking about you, linking to you, blogging about you, etc. It […]

How users read content on your website

Users typically look at your homepage in a “F Shaped” pattern, according to a study by Jakob Nielsen.
This study found that users:
* begin by reading horizontally across the main body content of your webpage
* then scanning down the left side of your webpage
* then reading horizontally again about half way across the middle […]

Distributing a Press Release

When your Business announces a new product or service, hires a new employee, opens a new office, etc it is important to get the word out to your customers. Sending a Press Release is an established method of information distribution.
There are free services that will distribute your Press Release:
pr.com
prleap.com
prxbuilder.com
The “FREE” distribution is usually fairly […]