NAV Capital Partners website launched

Divinia Design has launched nav-cap.com using the WordPress content management system, Google Analytics for website tracking and Nexcess for web hosting.

About NAV-CAP
NAV Capital Partners LLC is an early-stage private equity firm with an office in Denver, Colorado. NAV Capital invests in high–potential businesses and real estate transactions in industries typically under-served by other capital providers and where strategic opportunity exists.

Web Application Development

LAMP
Divinia has been building PHP based Websites and Web Applications for 7 years. Our experience in User Interface Design, User Experience and HTML/CSS/PHP Programming allows us to scope your project accurately and deliver on time. We have a network of PHP developers in Denver, CO including Kelly Taylor, a Zend Certified Engineer.

Asterisk
Divinia Design has built a variety of Asterisk based telephony applications. PowderFone snow report wake up calls, BabyBlurt fun birth announcements and ActivityAlert group and youth sports communication are examples of Web Applications that integrate with Asterisk for telephone notifications and input. Colorado Asterisk Consultants

Rails
Divinia does not offer in house Rails development but can recommend great partners. One of our friends recently completed the Listingly shared lists Web Application that has received some good press and integrates well with the iPhone. Read CNET’s review of Listingly.com

What is Technorati?

Technorati is a blog search website. For example, if you wanted to find out what people are blogging about related to “Denver Construction”, you could do a search at technorati.com to see a list of recent blog posts.

You can also use Technorati to gauge trends in the Blogosphere by having a look at ‘Top Searches’ and “Where’s the Fire“.

Other related websites such as del.icio.us and sphere.com can help you research “tags” and keywords related to your business and industry.

Tri 4 CP

Divinia worked to support a friend who has started a foundation to support Cerebral Palsy research by donating a logo and a WordPress website. Please Donate to support The David Christopher Brooks Cerebral Palsy Fund at Washington University School of Medicine.

www.triforcp.com

Using Google Alerts to track your Business Name

Google Alerts is a free service Google offers that enables you to setup an alert that is delivered to your email address daily when Google indexes websites that reference the keyword you specify.

Google Alert

Google Alerts are useful for monitoring your business name, who is talking about you, linking to you, blogging about you, etc. It is also very useful for tracking trends and keeping an eye on competitors.

How users read content on your website

Users typically look at your homepage in a “F Shaped” pattern, according to a study by Jakob Nielsen.

This study found that users:
* begin by reading horizontally across the main body content of your webpage
* then scanning down the left side of your webpage
* then reading horizontally again about half way across the middle of your body content

Understanding your users and optimizing your content will lead to a better experience for your customers.

Distributing a Press Release

When your Business announces a new product or service, hires a new employee, opens a new office, etc it is important to get the word out to your customers. Sending a Press Release is an established method of information distribution.

There are free services that will distribute your Press Release:
pr.com
prleap.com
prxbuilder.com

The “FREE” distribution is usually fairly limited and these services offer paid upgrades to distribute your release to traditional wire services like newspapers as well as websites.

Advertise on the radio using Google

Google Radio Ad screenshot

Google has launched a service allowing your business to advertise on the radio. Here is how it works:

1. Create an audio clip of your ad and some type of call to action (ie: “Visit www.yoursite.com/free to get your free quote”)

2. Upload to Google and choose the type of radio station, geographic regions and times of day you would like to ad to play. Depending on your choices, the price varies.

3. Setup a budget with Google and confirm when your radio ad should begin playing

Once that is all setup it is important to gauge the effectiveness of your radio ad by monitoring your Google Analytics reports.

An effective radio ad should:

1. Drive traffic to your website
2. Generate qualified leads via your website or telephone number

Watch the Google Radio Ad Demo

Solar Glass new website launched

SolarGlass Window & Door sells windows, doors, and skylights to custom builders, commercial and residential contractors, retrofit installers and homeowners.

Solar Glass wanted more control over their website. We used WordPress along with some Flash design work to give the site a professional feel and empower Solar Glass’s staff to easily manage copy and graphics. A Blog was also added to enable Solar Glass to write about their company and their industry. Google Analytics is used to measure website traffic, Google search results and gain a general understanding of how customers are using the website.

Visit www.solarglass.com.

ADA Camp Colorado

ADA Camp Colorado

Every summer my wife volunteers at American Diabetes Association Camp Colorado as a medical counselor. This camp is a great opportunity for kids with Diabetes to have a fun week outdoors.

Divinia volunteered a website, hosting and graphic design efforts. Like many Small Businesses or Non-Profits, getting control of content is the number one request. We used WordPress, a Blog, YouTube video cllps and PDF/MS Word downloads to deliver information to parents and campers. We also used Google Analytics to monitor web traffic. The week of camp traffic spiked to several hundred unique visits!