Divinia's Blog - Websites for Small Businesses

What is Technorati?

Technorati is a blog search website. For example, if you wanted to find out what people are blogging about related to “Denver Construction”, you could do a search at technorati.com to see a list of recent blog posts.

You can also use Technorati to gauge trends in the Blogosphere by having a look at ‘Top Searches’ and “Where’s the Fire“.

Other related websites such as del.icio.us and sphere.com can help you research “tags” and keywords related to your business and industry.

Tri 4 CP

Divinia worked to support a friend who has started a foundation to support Cerebral Palsy research by donating a logo and a WordPress website. Please Donate to support The David Christopher Brooks Cerebral Palsy Fund at Washington University School of Medicine.

www.triforcp.com

Using Google Alerts to track your Business Name

Google Alerts is a free service Google offers that enables you to setup an alert that is delivered to your email address daily when Google indexes websites that reference the keyword you specify.

Google Alert

Google Alerts are useful for monitoring your business name, who is talking about you, linking to you, blogging about you, etc. It is also very useful for tracking trends and keeping an eye on competitors.

How users read content on your website

Users typically look at your homepage in a “F Shaped” pattern, according to a study by Jakob Nielsen.

This study found that users:
* begin by reading horizontally across the main body content of your webpage
* then scanning down the left side of your webpage
* then reading horizontally again about half way across the middle of your body content

Understanding your users and optimizing your content will lead to a better experience for your customers.

Distributing a Press Release

When your Business announces a new product or service, hires a new employee, opens a new office, etc it is important to get the word out to your customers. Sending a Press Release is an established method of information distribution.

There are free services that will distribute your Press Release:
pr.com
prleap.com
prxbuilder.com

The “FREE” distribution is usually fairly limited and these services offer paid upgrades to distribute your release to traditional wire services like newspapers as well as websites.